Hyperreality is the time and place where the winner takes all. We all need to find our place outside of the comfort zone. How we can do it? Variability, adaptability, efficiency of every fragment of the organization is a precondition of success. The existence and prosperity is guaranteed through perfection in five areas.

Don’t manage. Lead

For nearly a century, management science assigned managers four functions: deciding, organizing, motivating and controlling. Much of the manager's work involved collecting and processing data and using it to make decisions. This work has now largely been marginalized by modern software. In hyperreality, the leader is the architect of an organization's ecosystem, with the following key areas:

  • Building an inspiring vision of the future
  • Effective mass communication
  • Initiating and inspiring innovation
  • Building and developing effective teams
  • Developing talent
  • Being the guardian of the organization's values

Undermine your own strategy

Long-term organizational strategies based on competitive advantage can no longer be built. The complexity of the business environment and disruptive innovations are destabilizing business models. Organizations need to completely remodel their priorities, their methods, their working habits. For long-term survival and growth, organizations need to embed mechanisms that constantly undermine long-term plans. Continual adaptation is key.

In terms of strategy, the main premises of Hyperreality are:

  • Analyze best market practices, especially technological process.
  • Promote a culture of undermining the status-quo of your solutions and others’.
  • Institutionalize innovative action: change habits and practice.
  • Build in internal competition: compete with your own products.
  • Don’t make customers pay for functions or values they don’t need.
  • Promote leaders among seekers and innovators.

The borderless organization, focused on a goal

To maintain market position, it is not enough to seek market advantage through scaling and adaptability to market needs. Experience shows that an organization cannot react effectively to mistakes by force and operational scale alone. This often only amplifies ineffectiveness. We are often educated and trained for circumstances completely different than those that arise. The only path to success in Hyperreality is to be found in a team's highly flexible approach to reaching a destination. The effective organization blurs the boundaries between itself and its environment by building an ecosystem with a clearly defined goal and implementing an outstanding communication system.

The central premises of Hyperreality are:

  • Excellent communication of the organization's purpose and values
  • Full access to all information for each member of the organization
  • Relationships built on trust, through employee rotation and cooperation
  • The entrusting of the organization’s key tasks to cross-functional teams
  • Delivering responsibility, stepping away and watching the results
  • The leader as ecosystem architect and gardener
  • Finding a sense of security amid volatility and uncertainty

4. Optimize and automate all processes

Automation began with manual robotics (production and logistics). Today it is reaching into almost all aspects of private and professional life. Hyperreality involves a dynamic technological leap into the automation of other such areas as information collection and analysis, and office, marketing and sales processes. Hyperreality automation is implemented as and when it becomes economically viable.

Best practices in Hyperreality automation are:

  • Measure all organizational processes
  • Establish the optimal formula for performing all repetitive activities in the organization
  • Determine the technological options for automating labor-intensive processes
  • Specify the technology’s points of profitability
  • Focus on your own main processes
  • Collect data and implement improvements even after implementation
  • Prepare co-workers to work with robots

5. Use the talents of all generations

Organizations who plan to grow in Hyperreality must master a formula for using all the talents of their employees, including generation-specific specializations. For many organizations, inter-generational differences reduce efficiency and create internal problems. However, inter-generational diversity allows additional, previously unavailable sources of market advantage to be obtained.

To take full advantage of having different generations in the workplace, you should:

  • Understand generational differences
  • Speak in one language that all generations understand
  • Concentrate on the strengths of millennials generation
  • Build commitment and loyalty based on real values
  • Create an ecosystem based on the strengths of all generations
  • Inspire authenticity

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